Alex Kim
Senior Editor, SaaS Industry Analysis
Alex covers the business side of SaaS — pricing models, financial metrics, security, and how companies evaluate and buy software — drawing on a background in SaaS operations and finance.
Published work
- GuideSaaS Security Explained: What Buyers Should Actually Check
A plain-language guide to SaaS security fundamentals — what certifications mean, what questions to ask vendors, and what actually matters for most buyers.
- GuideHow SaaS Pricing Models Work: A Complete Breakdown
A deep dive into how SaaS companies actually structure pricing — per-seat, usage-based, tiered, and hybrid models — and the tradeoffs of each.
- GuideSaaS Metrics Explained: MRR, ARR, CAC, LTV, and Churn
A plain-language explanation of the core SaaS metrics businesses use to measure growth and health, with the actual formulas.
- GuideHow Businesses Choose SaaS Software: A Practical Framework
The evaluation process businesses actually use to choose SaaS tools — from identifying the real problem to negotiating a contract.
- GuideWhat Is SaaS? A Complete Beginner's Guide
A plain-language explanation of what SaaS (Software as a Service) is, how it works, and how it differs from traditional software.